Interview with Sam Biddle

A Global ambassador and Educator, Sam Biddle is well and truly
standing strong at the helm of the Nail Art Industry. Not only has her
incredible work graced 5 front covers, over here and the US, this beauty
jet-setter has generously shared her ample skills with aspiring nail
technicians the world over. This Summer also saw her vast talents
showcased in a gallery setting via the much applauded Nailphilia
exhibition. While finding out more about her successful career, our
Stylebible Interviewer Sophie Eggleton wanted to ensure all our readers
were up to date on the latest trends for talons….

You are based in Dorset, how does your location affect your work. Have you not been tempted to move to the big smoke?

in Dorset is fantastic, I love the peace of the country but it does
mean a lot of hours on the train traveling.  We live on the main rail
line to London so it is just a 2 hour commute, and it gives me an
opportunity to work.  Would I move?  It is funny you should say this, as
my husband keeps bringing the subject up. Yes I would move to the big
smoke but only to a Mews in Kensington.

You started in the industry in 2000. What was it about nails over any other area of beauty or artistic release?

fact that they are so small, the detailed work and perfection required
suited my inner OCD! I also liked the fact I could sit anywhere with a
few items and be creative.

How long did you work as a mobile technician before it got to the
point where you were in the position you could open the salon and

I was mobile for about 1 year, and then rented space in two
salons.  It was 4 years after I qualified before I opened my own salon.

What have been the highs and lows about setting up a business, what tips would you give to others?

you’re setting up a business you need 100% commitment and passion.  You
have to maintain a positive ‘can do’ attitude, because you will be
faced with some major ups and downs.  Be prepared, educate yourself
regularly, and set up a good marketing campaign for your business over
the coming 12 months and stick to it. You will live, eat and breathe
your business, not to mention dream about it, but patience means you
will reap the rewards you’re working towards. Another great tip to
remember is that any failure is ultimately a success, let nothing hold
you back because you cannot fail.

Would you say it is necessary to be a sociable person to do the work you do?

think this is true; you need to enjoy people and be ready to listen.
 You become a therapist when you’re sat holding someone’s hands during a
treatment.  You hear all sorts and of course you build relationships
with these clients.

Do you have any nerves when talking to large crowds when educating?

I always say yes whenever I am asked and ignore any anxieties about
talking at a seminar, then the moments before, my stomach starts to
churn.  I generally have a moment about 5 mins in when my brain asks me
in a load voice ‘what are you doing here’, once I pass this moment I can
continue without a problem and rather enjoy it.  However in a classroom
I never have a problem.

Would you say you have always been a driven and ambitious person?

I have always been driven, I have made sure I do well in anything I set
out to do. I am motivated to do well and achieve the best possible
results in a creative way.

Were you always artistic/creative. Do you have hobbies that use your artistic tendencies too?

did art A levels at school and then opened my own pottery business, and
always made my own Christmas gifts from homemade aromatherapy shampoos
to truffles and sloe gin. I’m not sure how much my family enjoyed these
gifts, but I loved making them.

Sometimes creative people finding business/maths a bit difficult. How do you cope with the business side of your career?

do enjoy business, especially the marketing side and anything which
involves copy writing.  However, correct maths and accounting produces a
faint film of sweat on my brow.  This is the only time I procrastinate –
when I have to deal with the figures.  I now use a great program from
Kash flow which helps keep my involvement in the book keeping to a
minimum.  I also love technology and use it to help my business.

Your work has taken you across the globe. Which destinations lap it
up the most or have the biggest nail scene ( or furthest ahead in

I would say the USA, they seem to be the first with
all the new developments. A close second is Russia, their creativity
and use of these new developments leads the way in the artistic market.
There is an attention to detail which is admirable.  

Through your company ‘Be Inspired’ you help other technicians
develop their craft. Do you not worry that you will end up helping to
create fierce rivals in the industry ?  

I hope they do become
rivals in the industry, as this will make sure I never become
complacent. Always remember I was there first, I taught them and showed
them another way to work outside the box.  Regardless of who gets the
recognition for the job, ultimately I win because it means I have done
my job properly.  My motto is to give everything I have in order to help
others grow. This can only mean I am open to growth too.

In 2004,your world was rocked by news that you had Cancer. What
affects did this have on the way you decided to live your life after
your recovery?

I didn’t instantly give cancer the respect it was
due and tried to carry on regardless, this meant  my recovery was long
and drawn out.  It is a cliché to say this but if I am honest, it is one
of the best things that has happened to me. Mindful of the delicacy of
life I now don’t take things so seriously and can appreciate other
people and their outlook on life.  I remind myself daily of the things I
am grateful for and actively look for opportunities to grow spiritually
and mentally.  Cancer was a wake-up call but by no means am I fully
recovered. I still find it hard around others in the same situation as
it is a reminder of the pain and emotional strength it took. This is
something I am working on.

What are the best products on the market should one want to experiment with nail art at home?

This year nail art became the must-have accessory for women everywhere!
fashion industry is obsessed with nail art and designers see nails as
an integral part of their collections.  It is now easy for women to
adorn their nails with gems and create works of art on these miniature
canvases.  The trick is to keep it simple, using the sugar styler is a
solution everyone who struggles to get their near perfect lines thin and
crisp, it is also a great tool to tidy up around the nail beds and add
textured effects to your design. It is very new onto the Market
available from which offers plenty of other solutions
for your nail art needs.  Another must have for me is Orly’s matt finish
top coat, I can’t tell you how much I love this, it produces some
simply wonderful effects on the nails.

At the end of the summer you featured in the amazing Nailphilia
exhibition. How does it feel to have your work displayed in a gallery

I loved the whole concept of combining art and nails
together, because within each of us there is an artist.  I used to say
the nails where my mini canvases and to have the industry and the wealth
of talent within it, celebrated in this way, was a huge honor.

What would be the next step in cementing Nail Art as an art-form alongside paintings, sculpture etc?

obvious answer to this would be to include nail art within the painting
and sculptures.  Right now the fashion industry are doing a great job
of bringing nail art to the forefront using it on the catwalk.  It is
subjective, some people see the nail art for what it is (intricate
miniature works of art),  but others just see the nails and their
limitations.  I am saddened as they are missing the point, the nails are
just small canvases, either through wearable nail art or the more
extreme fantastical designs.  A little bit of common sense should be
applied when nails adorned with roses, leaves and fairies are displayed;
this is obviously not to be worn shopping.

Your Rose design was extremely intricate, how long did they take to create? I’m guessing patience is key!  

I have been making roses for a while now so it doesn’t take too long.  I think collectively the whole set takes around 8 hours.

You’ve just done a shoot with Erin O’ Connor, can you tell me about the shoot day and what you created?

shoot was for Because London magazine, and I had the honor of working
alongside Kay Montano a fabulous makeup artist. We covered 4 looks with
Erin based on some of her favorite spring/summer 2012 makeup looks.  I
created nails to enhance these looks, from a grungy sponge effect to the
ring finger manicure.  Erin was a true professional, and a great person
to work with. I enjoy doing these type of shoots, with a creative
element to it.

How does a design start. Do you get inspired by a photo, film, song…. Do you sketch or create mood boards?

used to create mood boards all the time, but sometimes it is not
possible;  if I am creating something for a shoot or a  magazine feature
then mood boards are important, collating these references together so
all parties are on the same page will help with the overall look, I
think this is the closest to reading each other’s minds.  Most of the
time for me now, my designing comes from an inner inspiration. I just
ask and an idea pops into my head. I trust these little messages and go
with them, especially if I am put on the spot and need to come up with
something quick – this method works very well. To start a design more
often you need a ‘heading’, a subject, like The Circus for instance.
Then you build up your references through images, which should inspire
you some more. You then start work, and generally the flow of creativity
happens and you can build on this.

Can you tell us what the big nail trends are for S/S?

are all sorts of emerging nail trends and shapes, which I am delighted
to see, but it is leaning back to the classic oval.  For next year I
think nail artistry will be taken to a new level.  It’s all about
design, from abstract, checked or striped.  The strongest trends are the
two tone effect nails, from the luna manicure originally created in the
50’s my a manicurist at MGM studios.  In 2012 nails might have a
contrasting colour wiped vertically or horizontally across them or
introducing an additional twist of applying a matt finish and using the
metallic metal effect films from the likes of Minx and Trendy Wraps
across the free edge. Texture will become a big part of nail design,
flowers and flicks are just not trendy enough. Having a texture or an
effect on the nails which could enhance the illusion of length, and
create a better shape, will be more desirable.
The water marbling effect  harks back to a childhood art project, and
isn’t for the faint hearted,  perhaps suited more for a Sunday afternoon
nail project and not  last minute application.  This effect produces
the most interesting and hypnotic look which can be worn over the whole
nail or just on the tips.

Who are your personal style icons?

I love Edie Sedgwick. I recently worked with Erin O’Connor and Caroline Issa and have a phenomenal sense of style.

Who is your favourite designer?

I love Isabel Marant and Vivienne Westwood.


What is on your ipod right now?

Foo fighters, Kasabian, Jessie J & Ed Sheeran.

What is your favourite city overall? 



What is your best kept secret in your little black book?

Play the glad game and K.I.S.S  (keep it simple stupid)

What can’t you travel without?

T Bags,  ipad and phone


What is your favourite hotel?



What is your favourite restaurant?

Jamie Oliver’s Italian


What has been your most extravagant purchase?

Probably my camera. Its extra special so I’m sure to get great photos when working.

What products can’t you live without?

My Sugar Styler and 508 brush from Ez Flow.
Where is next on your list of places to visit?


What is the best piece of advice you’ve ever been given?

Share and give freely to others and you will grow with them.

What is on your shopping list right now?

A new car

Do you social network?

For sure…. Face book, Twitter, Instagram the lot!

Aims for 2012… more TV perhaps?

TV!  Ha, I think I have a face for radio.  I love to write and
create nail solutions and designs to support magazines. I recently did a
couture shoot for Twill magazine and loved it.  The nails where
awesome, and I loved the freedom I had creating them, I would like some
more projects like this. 

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