This Wednesday I headed down to East London’s JaguarShoes to see what some of the World’s most original artists and creative personalities did with the authentic EASTPAK backpack, at a Private View of the Exhibition.

Ten of the unique bags will be on show from the 2nd February until the 24th February at two London locations – the JaguarShoes Gallery, Shoreditch and the EastpakStore, Carnaby Street.

The bags on show have been taken from the UK artists collaborations –Johnny Marr from The Smiths; creative Julie Verhoeven; emerging artistRichie Culver; illustrator William Broome; artist Charlie Bowden; label Copson Street; comedian Tom Deacon; fashion blogger Audrey Rodgers; singer Marina Diamandis and nail artist Sophy Robson

Taking inspiration from around the world, these bags feature nods to the upcoming Olympics, culture and trends from around the world and even nail art. Each of the bags is a one off and on the 19th March they will be available to buy online at eastpak.com.

All proceeds from the EASTPAK Artist Studio go to the worthy charity program, Designers Against AIDS. Founded in 2004 by the non-profit organization ‘Beauty Without Irony’, DAA’s mission is to raise awareness for HIV/AIDS and promote prevention as the only cure for the disease.

I caught up with a few of the artists on the night… Video coming soon….


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