Blonde Ambition at The Brits


The red carpet at the Brit Awards 2014 was awash with beautiful bright blondes. For ladies
hoping to emulate the VIB (Very Important Blonde) look, Pro:VokeTouch of Silver is every
blonde’s best kept secret, helping hair look bright, gorgeous and glowing with health.


For blondes after the brightness of Fearne Cotton’s locks, instantly
revive your hair with
Touch of Silver Twice A Week Brightening
(RRP £3.05); the violet pigment complex acts to neutralise
yellow tones, fading and dullness giving you brighter, blonder hair.

We loved Rita Ora’s super styled waves. To emulate the look at home
we recommend the
Pro:Voke Touch of Silver Ultra Firm
Hairspray, 250ml (RRP £2.54).
It uses silk proteins to nourish and
add shine for that glossy finish. So not only will it keep your blonde
looking fabulous it will provide an invisible hold for those gorgeous
curls and waves.

And finally, everyone was talking about Best British Female, Ellie
Goulding’s natural look – a wearable style which is easy to achieve. To
add that ‘something special’ to everyday looks we recommend the
Pro:Voke Touch of Silver Revitalising Dry Shampoo (RRP
It will refresh and revive dull, limp hair. This new,
professional formula, with Panthenol, adds shine and the UV Absorber
will help protect colour.

Celebrity blondes that love Pro:Voke Touch of Silver include:
Sam Faiers, Billie Faiers, Emily Atack and Caggie Dunlop. 

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