MARILYN MONROE™ RETURNS TO MAX FACTOR

 

It
was Mr. Max Factor who transformed the understated beauty Norma Jeane into the iconic showstopping Marilyn Monroe with a look that captured the hearts of the world.  Today Max
Factor celebrates
this legacy, with the announcement of Marilyn Monroe as Global
glamour ambassador. When I first read this, I could see the logic, but I wasn’t particularly blown away by the news. Don’t get me wrong I love to look back at styles of the past, and the iconic faces, bodies and styles that sum up the era. However, should we not be concentrating on the present, the people that are inspiring us in 2015….and in turn making new icons…..Just a thought….Anyhoo…back to the info….

 

2015
marks 80 years since Mr. Max Factor Junior opened the doors of his
Hollywood make-up studio, transforming the looks
of Hollywood’s elite.  Norma Jeane entered his Blonde Room in the late 1940s as a brunette, and
thanks to Mr. Max Factor emerged complete with platinum blonde hair, a
beauty look fit for Marilyn Monroe.  Since then
Max Factor make-up was used to create an icon in Marilyn Monroe.

 

Max Factor Global Creative Design Director, Pat McGrath comments on the signing,
Marilyn made the sultry red lip, creamy skin and
dramatically lined eyes the most famous beauty look of the 1940’s and
it’s a look that continues to dominate the beauty and fashion industry.
It is the ultimate look that defines glamour – nothing
else compares. Ruby Tuesday, inspired by one of Marilyn’s favourite Max
Factor lipsticks, is still my go-to red today for an instant shot of
glamour, and continues to be one of the most popular shades for both
make-up artists and real women. It’s the ultimate
glamorous red.”

 

“Through
expert diagnosis and make-up artistry, Norma Jeane’s facial features
were pulled out and dramatized through make-up.  Her skin was creamy and
flawless, the shape of her eyes
was elongated through clever use of eyeliner and her lips were
accentuated with a sultry red shade, becoming the key focal point of the
entire look.  Through make-up artistry and the right products, Max
Factor helps women today identify their best features
so they can undergo their own glamour transformation.”

 

“Marilyn
Monroe is the ultimate glamour icon and this pairing is a natural fit,”
said Nick Woodhouse, President and CMO of Authentic Brands Group. “We
are thrilled to bring Marilyn and
Max Factor together again in this exciting partnership.”

 

Marilyn
Monroe famously said, “I used to think as I looked out on the Hollywood
night, ‘There must be thousands of girls sitting alone like me dreaming
of being a movie star. But I’m
not going to worry about them. I’m dreaming the hardest.”  With help
from Mr. Max Factor, who gave her the ultimate glamorous transformation
from Norma Jeane to the stunning Marilyn Monroe, nothing could hold her
back from fulfilling her dreams.

 

Marilyn
mirrors much of what inspires Max Factor and its global network of the
world’s most successful make-up artists. She won the hearts of millions
the world over and continues to
inspire women today. She believed in glamour. She is a true glamour
icon.

 

Welcome to #GlamJan

January
is the time of year when women are re-imagining themselves, are open to
new possibilities and are embracing change into the New Year.  This is
when Max Factor will launch
#GlamJan, a rallying call encouraging women from around the world
to glam up with make-up and undergo a personal glamour transformation
they never imagined possible – inspired by the Norma to Marilyn story. 
The social media campaign led by make-up-artistry
icon, Pat McGrath and famous faces including renowned fashion model,
Candice Swanepoel, Max Factor is inviting women to post their most
glamorous transformation selfie using
#GlamJan and a message about how good it feels to glam up.  After
all – why should January be about doing without, paring down your
make-up and enduring diets,
#GlamJan will open new possibilities for women, just like it did for Marilyn Monroe.

 

Esi Eggleston Bracey, Vice President of Max Factor Cosmetics, P&G says
“Max
Factor have always believed that glamour matters – and that glamour
itself exists beyond make-up, it’s an approach to life that Marilyn
embodied so perfectly. It’s
through this attitude to life that women are encouraged to be
adventurous, to push themselves, and to ultimately have the confidence
and passion to fulfil whatever it is that they want. With Marilyn as our
new ambassador we’re preparing for an extremely exciting
2015 – a year where we will be focusing our attention on reigniting the
love and playfulness of glamour with consumers through a series of
social and brand campaigns that will propel Max Factor to the front of
women’s mind as the brand synonymous with glamour.”

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